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Hello, thanks for visiting my site.

This could well be its last version. Why? Because. . . well, I guess it’s just time!
Do I mean like, retired? Well, as the late Quincy Jones said, not the tired part! I'm still up for interesting projects that come along. Just not chasing them.

So this version is to share some of the work that's meant the most to me in terms of satisfaction, fun and, memories of the people l did it with.

Here are 18 favorites. As you’ll hear, I never aimed for one particular “house style”, but rather created a “style” for each project. So they’re in a bunch of different ones. I’m pleased about that.

At this point, in 2025, I'm till the only winner of both Black and Yellow D&AD radio pencils. And bunch of other oddly shaped objects.

Reminder: Cannes didn’t have a Radio Category until 2005! And many of my best campaigns, including the Black & Yellow Pencil winners, happened before that.

Also, in the current awards environment, I’m proud to point out, that all the winners that I wrote were actual client briefs, not “initiatives”.

It’s always felt special to bring fellow copywriters’ scripts to life, whether they simply needed great voice-acting, or varying degrees of creative input.

Here are 12 that I’m fond of, for agencies in 6 countries.

I’ve conducted seminars and workshops and done talks in in 46 countries. The genuine satisfaction and pleasure of passing on the skills I’ve learned to others means as much to me as creating the work itself. And their notes of thanks are worth any number of metal statues.

It’s been rewarding to have directed (and learned from) so many of these great actors, most featured in the spots on this site. Not to mention scores of others over the years. (Sorry if I’ve left anyone out).

Amanda Abbington, Mako Alonso, Jonathan Aris, Reb Atadero, Cathy Azanza-Dy, Anna Bentinck,
Tim Bentinck, Caisa Borromeo, Beth Chalmers, Teenee Chan, David Charles, Robbie Coltrane,
Paul Copley, Richard Cunanan, Jaime del Mundo, Louise Delamere, Judi Dench, Jeremy Domingo,
Noma Dumezweni, Jonell Elliott, Blaine Fairman, Julian Glover, David Graham, John Green,
Simon Greenall, Steven Greif, Tim Hardy, Peter Hawkins, Paul Holme, Melanie Hudson, Jenny Jamora, Martin Jarvis, Felicity Jones, Nigel Lambert, Miriam Margolyes, Alan Marriott, Geoffrey Matthews,
Michael McClain, Dan McGarry, Charlie Norfolk, Tracy-Ann Oberman, Michael Palin,
Sarah Jessica Parker, Justine Peña, Jill Peña, Roselyn Perez, Noel Rayos, Andrew Robertson,
Struan Rodger, Tracy Ullman, Alix Wilton Regan.

It came out in 2013, still available on Amazon, and I recorded an audio, updated version in 2017. You can get the audio book direct from me – tony@hertzradio.com. Not a big seller, but people still get In touch from time to time to say they’ve learned something.

The standard Announcer voice is no longer my kind of deep gravel. But every once in a while, when they need “mature/deep” I get asked to voice something. I really enjoy being on the other side of the mic. Here are some of my favourites.

I’m not a musician, but passionately musical, and music-based ideas have always been part of my creative process. Over the years, two partners have been hugely important in bringing to life (and enhancing) my not-always-articulately-formed or expressed music ideas. And Andre, of course!