This is a workshop specially designed for local radio copywriters and sales people (who often write spots themselves) Here’s some of what it covers:
• How to write an effective creative brief, in spite of the client!
• The 7 Secrets of Creative Radio (of course!)
• How to deal with difficult clients
• How to small budgets sound bigger.
• How to get more from voice talent
It’s intense, enlightening and enjoyable. Sales people have told me it’s helped them discover their own creativity.