The 7 Secrets of Radio Advertising – The Audio Book

$9.00

The 7 Secrets of Creative Radio Advertising is more than a How-To book.

For sure, it will show you how to make better, more engaging radio commercials, but more than that, it’s full of wisdom, insights, entertaining stories and, of course actual radio campaigns – 18 of them, some multi-spot – from 8 countries.

The 7 Secrets of Creative Radio Advertising is more than a How-To book.

Certainly, it will show you how to make better, more engaging radio commercials, but more than that, it’s full of wisdom, insights, entertaining stories and, of course actual radio campaigns – 18 of them, some multi-spot – from 8 countries.

Tony Hertz’s beyond-all-reason passion for radio has spanned 40 years and careers as Agency copywriter, Radio Spy(!), Agency Creative Director and Proprietor of his own Radio Creative/Production companies. He’s taken his seminars, workshops and lectures to 44 countries, produced and/or directed radio campaigns in (or for) 10 of them and served on juries in 9, including a record 3 times as a Cannes juror – once as President.

Whatever your role in the advertising process – creator, producer, account exec, advertiser, media specialist or radio sales – The 7 Secrets will help you improve your radio ads.

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