The 7 Secrets of Creative Radio Advertising is more than a How-To book.
Certainly, it will show you how to make better, more engaging radio commercials, but more than that, it’s full of wisdom, insights, entertaining stories and, of course actual radio campaigns – 18 of them, some multi-spot – from 8 countries.
Tony Hertz’s beyond-all-reason passion for radio has spanned 40 years and careers as Agency copywriter, Radio Spy(!), Agency Creative Director and Proprietor of his own Radio Creative/Production companies. He’s taken his seminars, workshops and lectures to 44 countries, produced and/or directed radio campaigns in (or for) 10 of them and served on juries in 9, including a record 3 times as a Cannes juror – once as President.
Whatever your role in the advertising process – creator, producer, account exec, advertiser, media specialist or radio sales – The 7 Secrets will help you improve your radio ads.