Businesses are becoming more and more aware of the importance of sound to their brands. Telephone IVR systems, call centers, in-store announcements and music, not to mention the acoustics of retail and work environments can have highly positive or very negative effects on business and productivity. My presentation Making Waves is a fascinating introduction to the world of brand sound and was received enthusiastically in Bangkok, Singapore and Manila
I’ve amassed a pretty good collection of awards over the years including both Black and Yellow D&AD radio pencils – I’m the only one with both. Recently added a Cannes Silver Lion and AdFest Goldand a NY Festival First, all for Philippines work.
I’ve also been on a bunch of Juries:
Cannes 3 times (including President this year), D&AD, AdFest, Golden Drum, Clio, LIAA, NY Festival, AdStars etc.
I love doing them, here’s why:
First because even though radio is still alive and healthy in our digital/online/social media /crowd-source driven business, creatives aren’t being taught how to do it. And most agencies aren’t proud of their radio (look at the low level of award entries). So there’s a real need.
Second, it’s a thrill and privilege to be able to pass on what I’ve learned to the next generation. And the more I teach, the more I learn. Click on a button to see a description of the workshop.
Here are some photos from workshops and seminars in various parts of the world.
Click on the thumbnails to enlarge and if you recognize yourself – or anyone else – tell me, it would be great to hear from you.
But I’ve come to believe that things happen when they’re supposed to and the combination of a kick in the backside from my good friends at Q-Music Amsterdam and moving to the Philippines came at the right time.
I guess all the years of having to explain complex things in 60 seconds or less have made my writing pretty lean, so The 7 Secrets is, as they say, a slim volume.
Nevertheless, it contains just about everything I’ve learned about making radio ads, even if most of the Secrets aren’t actually secret. And there’s a QR Code and links to some pretty special radio spots. I’d like to think it will make you want to write a great radio ad. But I guess you’d expect me to say that.